COMPARISONS / KLAVIYO VS MAILCHIMP

Klaviyo vs Mailchimp

Published pricing side by side. We don't rank them; check which plan limits fit your store.

All email & SMS marketing apps →

Klaviyo

Email, SMS and WhatsApp marketing; billed by active profiles.

PLANPRICE
FreeFree to install; email free up to 250 contacts, SMS up to 150 credits
Email$20/mo for 251–500 contacts; rises with contacts
SMS$15/mo for up to 1,250 SMS/MMS credits
FREE PLAN

Email is free for up to 250 contacts.

BILL GROWS WITH

Active profiles (contacts). The Email plan is $20/mo for 251–500 contacts and rises as you grow.

Source: ↗ apps.shopify.com · checked Oct 19, 2026

Recorded changes

Klaviyo pricing →   Alternatives →   Free plan limits →

Billed outside Shopify The listing says “External charges may be billed by Klaviyo separately from your Shopify invoice.” Uninstalling doesn't cancel those. How app billing works →

Mailchimp

Email, SMS, forms and automation; pricing based on contacts.

PLANPRICE
FreeFree
EssentialsFrom $13/mo; based on contacts
StandardFrom $20/mo; based on contacts
Top planFrom $350/mo; based on contacts
FREE PLAN

A Free plan is listed (email marketing, CRM, sign-up forms, landing pages), but the listing doesn't state its contact or send limits.

BILL GROWS WITH

Contacts. Every paid plan says “Pricing based on number of contacts.”

Source: ↗ apps.shopify.com · checked Oct 19, 2026

No recorded price changes or shutdowns.

Mailchimp pricing →   Alternatives →   Free plan limits →

Billed outside Shopify The listing says “External charges may be billed by Intuit Mailchimp separately from your Shopify invoice.” Uninstalling doesn't cancel those. How app billing works →

Updated Oct 19, 2026