APPS / KLAVIYO
Klaviyo
Email, SMS and WhatsApp marketing; billed by active profiles.
Vendor: Klaviyo ↗ apps.shopify.com
Current pricing
As of Oct 19, 2026| PLAN | PRICE | SOURCE |
|---|---|---|
| Free | Free to install; email free up to 250 contacts, SMS up to 150 credits | ↗ apps.shopify.com |
| $20/mo for 251–500 contacts; rises with contacts | ↗ apps.shopify.com | |
| SMS | $15/mo for up to 1,250 SMS/MMS credits | ↗ apps.shopify.com |
Change history
| Feb 18, 2025 | Price change | From Feb 18, 2025 paid accounts must be on an email plan that covers their active profile count, with automatic upgrades when they exceed it. | Details → |
Billed outside Shopify The listing says “External charges may be billed by Klaviyo separately from your Shopify invoice.” Uninstalling doesn't cancel those. How app billing works →
Klaviyo free plan limits → Klaviyo alternatives → Compare email & SMS marketing apps → Klaviyo vs Omnisend · Klaviyo vs Shopify Messaging · Klaviyo vs Mailchimp
AppWatch Weekly
Know before your app bill changes.
Price hikes, shutdowns and the best alternatives, every Friday.
Updated Oct 19, 2026