COMPARISONS / KLAVIYO VS OMNISEND

Klaviyo vs Omnisend

Published pricing side by side. We don't rank them; check which plan limits fit your store.

Estimated monthly cost from listed plans: 250 contacts · 500 emails: Klaviyo $0 vs Omnisend $0.

All email & SMS marketing apps →

Klaviyo

Email, SMS and WhatsApp marketing; billed by active profiles.

PLANPRICE
FreeFree to install; email free up to 250 contacts, SMS up to 150 credits
Email$20/mo for 251–500 contacts; rises with contacts
SMS$15/mo for up to 1,250 SMS/MMS credits
FREE PLAN

Email is free for up to 250 contacts.

BILL GROWS WITH

Active profiles (contacts). The Email plan is $20/mo for 251–500 contacts and rises as you grow.

Source: ↗ apps.shopify.com · checked Oct 19, 2026

Recorded changes

Klaviyo pricing →   Alternatives →   Free plan limits →

Billed outside Shopify The listing says “External charges may be billed by Klaviyo separately from your Shopify invoice.” Uninstalling doesn't cancel those. How app billing works →

Omnisend

Email, SMS and popups with automation.

PLANPRICE
FreeFree: 250 contacts, 500 emails/mo
StandardFrom $16/mo (up to 500 contacts), 6,000 emails/mo
ProFrom $59/mo (up to 2,500 contacts), unlimited emails; SMS from $0.007/msg
FREE PLAN

Email up to 250 people.

BILL GROWS WITH

Contacts. Standard starts at $16/mo for 500 contacts and Pro at $59/mo for 2,500, and both rise as your list grows.

Source: ↗ apps.shopify.com · checked Oct 19, 2026

No recorded price changes or shutdowns.

Omnisend pricing →   Alternatives →   Free plan limits →

Billed outside Shopify The listing says “External charges may be billed by Omnisend separately from your Shopify invoice.” Uninstalling doesn't cancel those. How app billing works →

Updated Oct 19, 2026