FREE PLAN LIMITS / KLAVIYO
Free plan

Klaviyo free plan limits

What Klaviyo's free plan includes, where the limits are, and what you'll pay when you outgrow it.

Klaviyo now enforces profile limits. →

What the free plan includes

  1. 01Email is free for up to 250 contacts.↗ apps.shopify.com
  2. 02SMS is free for up to 150 SMS/MMS credits.↗ apps.shopify.com
  3. 03Free plan in Shopify (Klaviyo Starter): 250 profiles and 500 emails per month.↗ help.klaviyo.com
  4. 043 automated messages live at once, and 1 live sign-up form.↗ help.klaviyo.com
  5. 05“Powered by Klaviyo” branding stays on emails and forms.↗ help.klaviyo.com

What happens at the limit

  1. 01Setting a fourth automation live shows an upgrade prompt; you can turn another one off instead.↗ help.klaviyo.com
  2. 02At the email send limit, sending pauses until next month or until you upgrade.↗ help.klaviyo.com

Billed outside Shopify The listing says “External charges may be billed by Klaviyo separately from your Shopify invoice.” Uninstalling doesn't cancel those. How app billing works →

Other email & SMS marketing free plans

From each app's listing. Features differ, so check what you need.

Compare all →
APPFREE PLANBILL GROWS WITHSOURCE
OmnisendEmail up to 250 people.Contacts. Standard starts at $16/mo for 500 contacts and Pro at $59/mo for 2,500, and both rise as your list grows.↗ apps.shopify.com
MailchimpA Free plan is listed (email marketing, CRM, sign-up forms, landing pages), but the listing doesn't state its contact or send limits.Contacts. Every paid plan says “Pricing based on number of contacts.”↗ apps.shopify.com
Shopify MessagingFree to install.Emails sent per month, after the first 10,000.↗ apps.shopify.com
Brevo PushOwl500 web push notifications per month.Web push and email volume. Plus is $19/mo for 10k web push, and Power is $79/mo for 25k.↗ apps.shopify.com

Klaviyo pricing & history →   Klaviyo alternatives →   Estimate your monthly cost →   Klaviyo vs Omnisend · Klaviyo vs Shopify Messaging · Klaviyo vs Mailchimp

Checked Oct 19, 2026 against the live listing. Vendors change plans, so confirm on the listing before you install.

Updated Oct 19, 2026